If you search the internet for business nurturing, you often find programs designed to nurture prospective customers or your “top” customers. You will less often encounter nurturing to your existing customers and rarely do you hear about nurturing to your employees or in our case to our OctoClean Franchise Owners. Nurturing, in terms of marketing, dominates the web.There is no point to hide the fact that janitorial businesses are for profit. The goal is to obtain a larger customer base through marketing, advertising and sales activities. The combination of dynamic sales and strong customer retention, will lead many companies to reach their desired goals.Do we place a higher value on marketing, advertising and sales or do we focus on retention? The experts will tell you both and they are absolutely correct. One without the other will affect the balance of a company. However, a strong customer retention program will provide stability and longevity in the industry and it will end up providing your sales department a competitive advantage over the competition.
We define our nurturing program as a way of doing business in which our customers, franchise owners and employees are connected. We all become part of one team reaching for one goal. When you understand the expectations, goals, fears, pains and pleasures of each team member, you can provide genuine customer service. Nurturing is not something that you just do, it is something that with careful planning and execution becomes the way that you do all of your business.
There are seven key ingredients to successful nurturing of your customers:
In the ebook “A Guide to Nurturing Customers” you will learn a step-by-step approach to maintaining and growing customer relationships. The result being greater retention, more referrals and personal introductions with decision makers. Download it now…