Anyone that has created a successful business has had moments of basking in the glow of their accomplishments. Some however stay there too long and discover that the glow has a short memory. “What have you done for me lately?” and “You are only as good as your last service day?” are not just cliches, […]
Read More »If you search the internet for business nurturing, you often find programs designed to nurture prospective customers or your “top” customers. You will less often encounter nurturing to your existing customers and rarely do you hear about nurturing to your employees or in our case to our OctoClean Franchise Owners. Nurturing, in terms of marketing, […]
Read More »I have heard all of the slights… “You guys are all the same”, “I want the cheapest price” and “If I don’t get it from you, I will go somewhere else”. I never understood this belief so I rebelled against the status quo. I wanted to know how customers got this belief and, wow, what […]
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